Data protection

Unless otherwise specified below, the provision of your personal data is not required by law or contract, nor is it necessary for the conclusion of a contract. You are not obliged to provide the data. Failure to provide has no consequences. This only applies if no other information is given in the subsequent processing operations.
"Personal data" is all information that relates to an identified or identifiable natural person.

Server log files
You can visit our website without giving any personal information.
Every time our website is accessed, usage data is transmitted to us or our web host / IT service provider via your internet browser and stored in log data (so-called server log files). This stored data includes, for example, the name of the page called up, the date and time of the call, the IP address, the amount of data transferred and the requesting provider. The processing takes place on the basis of Art. 6 Para. 1 lit. f DSGVO out of our predominant legitimate interest in ensuring the trouble-free operation of our website and improving our offer.


Customer account orders

Customer account
When you open a customer account, we collect your personal data to the extent specified there. The data processing serves the purpose of improving your shopping experience and simplifying order processing. The processing takes place on the basis of Art. 6 Para. 1 lit. a GDPR with your consent. You can revoke your consent at any time by notifying us without affecting the legality of the processing carried out on the basis of the consent up to the time of revocation. Your customer account will then be deleted.

Collection, processing and transfer of personal data for orders
When you place an order, we only collect and process your personal data insofar as this is necessary to fulfill and process your order and to process your inquiries. The provision of the data is necessary for the conclusion of the contract. Failure to provide it has the consequence that no contract can be concluded. The processing takes place on the basis of Art. 6 Para. 1 lit. b GDPR and is necessary for the fulfillment of a contract with you.
Your data will be passed on, for example, to the shipping companies and dropshipping providers, payment service providers, service providers for order processing and IT service providers selected by you. In all cases, we strictly observe the legal requirements. The amount of data transmission is limited to a minimum.


Contact Newsletter

Collection and processing when using the contact form
When you use the contact form, we only collect your personal data (name, email address, message text) to the extent that you have made available. The data processing serves the purpose of establishing contact. By sending your message, you consent to the processing of the transmitted data. The processing takes place on the basis of Art. 6 Paragraph 1 lit. a GDPR with your consent.
You can revoke your consent at any time by notifying us without affecting the legality of the processing carried out on the basis of the consent up to the time of revocation. We only use your email address to process your request. Your data will then be deleted unless you have consented to further processing and use.


Use of the email address for sending newsletters
We use your email address, regardless of the contract processing, exclusively for our own advertising purposes for sending the newsletter, provided you have expressly consented to this. The processing takes place on the basis of Art. 6 Para. 1 lit. a GDPR with your consent. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of the consent up to the time of revocation. You can unsubscribe from the newsletter at any time using the corresponding link in the newsletter or by notifying us. Your e-mail address will then be removed from the mailing list.


Your data will be passed on to a service provider for email marketing as part of order processing. It will not be passed on to other third parties.

Your data will be transmitted to a third country for which an adequacy decision has been made by the European Commission.

Use of the email address for sending direct mail
We use your e-mail address, which we received in connection with the sale of a product or service, for the electronic sending of advertising for our own goods or services that are similar to those that you have already purchased from us, if you have these Have not objected to use. The provision of the email address is required for the conclusion of the contract. Failure to provide it has the consequence that no contract can be concluded. The processing takes place on the basis of Art. 6 Para. 1 lit.f GDPR out of our predominant legitimate interest in direct mail. You can object to this use of your e-mail address at any time by notifying us. The contact details for exercising your objection can be found in the imprint. You can also use the link provided in the promotional email. For this there are no costs other than the transmission costs according to the basic tariffs.



Shipping service provider

Passing on the e-mail address to shipping companies for information about the shipping status
We will pass on your e-mail address to the transport company as part of the contract processing, provided you have expressly agreed to this in the order process. The purpose of the transfer is to inform you about the dispatch status by email. The processing takes place on the basis of Art. 6 Para. 1 lit. a GDPR with your consent. You can revoke your consent at any time by notifying us or the transport company without affecting the legality of the processing carried out on the basis of the consent until the revocation.



Payment service provider

Use of PayPal
All PayPal transactions are subject to the PayPal privacy policy. You can find this under https://www.paypal.com/de/webapps/mpp/ua/privacy-prev?locale.x=de_DE


Cookies
Our website uses cookies. Cookies are small text files that are stored in the internet browser or by the internet browser on a user's computer system. When a user calls up a website, a cookie can be stored on the user's operating system. This cookie contains a characteristic string of characters that enables the browser to be clearly identified when the website is accessed again.
We use these cookies for the purpose of making our offer more user-friendly, more effective and safer. Furthermore, cookies enable our systems to recognize your browser even after changing pages and to offer you services. Some functions of our website cannot be offered without the use of cookies. For this it is necessary that the browser is recognized even after changing pages.
The processing takes place on the basis of Art. 6 Paragraph 1 lit.
Cookies are saved on your computer. You therefore have full control over the use of cookies. By selecting the appropriate technical settings in your internet browser, you can be notified before cookies are set and individually decide whether to accept them and prevent the storage of cookies and the transmission of the data they contain. Cookies that have already been saved can be deleted at any time. However, we would like to point out that you may then not be able to use all functions of this website to their full extent.
Under the following links you can find out how you can manage cookies in the most important browsers (including deactivating them):


Analysis advertising communication

The data processing described below in this section, in particular the setting of cookies, is carried out on the basis of Art. 6 Para. 1 lit. f GDPR out of our overriding legitimate interest:

- on the needs-based and targeted design of the website, e.g. for analysis and statistics tools

- Addressing the site visitors in a targeted manner with interest-based advertising, e.g. with conversion tracking

- in direct customer communication, e.g. with live chat tools

For reasons that arise from your particular situation, you have the right to object at any time to this processing of personal data relating to you based on Art. 6 Paragraph 1 lit.


Use of Google Analytics
We use the web analysis service Google Analytics from Google Inc. (1600 Amphitheater Parkway, Mountain View, CA 94043, USA; "Google") on our website.
The data processing serves the purpose of analyzing this website and its visitors. For this purpose, Google will use the information obtained on behalf of the operator of this website to evaluate your use of the website, to compile reports on website activity and to provide the website operator with other services relating to website activity and internet usage. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.
Google Analytics uses cookies, which enable your use of the website to be analyzed. The information generated by the cookies about your use of this website is usually transmitted to a Google server in the USA and stored there. IP anonymization is activated on this website. This means that your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. The full IP address is only transmitted to a Google server in the USA and shortened there in exceptional cases.
Google has certified itself under the US-EU data protection agreement “Privacy Shield” and is thus obliged to comply with European data protection guidelines.
You can prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by downloading the browser plug-in available under the following link and install [https://tools.google.com/dlpage/gaoptout?hl=de].
You can set an opt-out cookie to prevent data collection and storage by Google Analytics across all devices. Opt-out cookies prevent the future collection of your data when you visit this website. You must perform the opt-out on all systems and devices used so that this has a comprehensive effect. If you delete the opt-out cookie, requests will be sent to Google again. If you click here, the opt-out cookie will be set: Deactivate Google Analytics.
For more information on terms of use and data protection, see https://www.google.com/analytics/terms/de.html or under https://www.google.de/intl/de/policies/.


Use of Facebook remarketing
We use the remarketing function "Custom Audiences" from Facebook Inc. (1601 S. California Ave, Palo Alto, CA 94304, USA; "Facebook") on our website.
The purpose of the application is to address visitors to the website in a targeted manner with interest-based advertising on the Facebook social network.
For this purpose, the Facebook remarketing tag was implemented on the website. A direct connection to the Facebook servers is established via this tag when you visit the website. This will tell the Facebook server which of our pages you have visited. Facebook assigns this information to your personal Facebook user account. If you visit the social network Facebook, you will then be shown personalized, interest-based Facebook ads.
Your data may be transmitted to the USA. Facebook has certified itself according to the US-EU data protection agreement "Privacy Shield" and is therefore obliged to comply with European data protection guidelines.
You can use the remarketing function "Custom Audiences" here deactivate.
For more information on the collection and use of data by Facebook, your rights in this regard and options for protecting your privacy, see the Facebook data protection information at https://www.facebook.com/about/privacy/.


Use of the live chat system tawk.to
We use the live chat system from tawk.to inc on our website. (187 East Warm Springs Rd, SB298, Las Vegas, NV 89119, USA, “tawk.to”).
The data processing serves the purpose of communication between you and us as the provider. In doing so, anonymized data is processed to operate the system and for web analysis purposes. User profiles can be created from this data under a pseudonym, whereby cookies can be used. Cookies enable recognition of the Internet browser.
The data collected will not be used to personally identify the visitor to this website without the consent of the person concerned.
Your data may be transmitted to the USA. Tawk.to has submitted to the US-EU data protection agreement “Privacy Shield” and thus committed to complying with European data protection guidelines.
You can prevent the storage of cookies by selecting the appropriate technical settings in your browser software; however, we would like to point out that in this case you may not be able to use all functions of this website to their full extent.



Plug-ins

Use of social plug-ins via "Shariff"
We use social network plug-ins on our website. We use the data protection-safe "Shariff" buttons so that you retain control over your data.
Without your express consent, no links will be made to the servers of the social networks and consequently no data will be transmitted.
"Shariff" is a development by the specialists at the computer magazine c't. It enables more privacy on the Internet and replaces the usual “Share” buttons on social networks. You can find more information about the Shariff project here https://www.heise.de/ct/artikel/Shariff-Social-Media-Buttons-mit-Datenschutz-2467514.html.
When you click the buttons, a pop-up window appears in which you can log in to the respective provider with your data. A direct connection to the social networks is only established after you have actively logged in.
By logging in, you give your consent to the transfer of your data to the respective social media provider. Among other things, both your IP address and the information about which of our pages you have visited are transmitted. If you are connected to one or more of your social network accounts at the same time, the information collected will also be assigned to your corresponding profiles. You can only prevent this assignment by logging out of your social media accounts before visiting our website and before activating the buttons. The social networks named below are integrated using the "Shariff" function.
You can find more detailed information on the scope and purpose of the collection and use of the data as well as your rights and options for protecting your privacy in the linked data protection notices of the providers.


Facebook of Facebook Inc. (1601 S. California Ave, Palo Alto, CA 94304, USA) https://www.facebook.com/policy.php

Use of Facebook plug-ins
This website uses the plug-in of the social network facebook.com, which is operated by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA ("Facebook"). If you call up pages on our website with such a plug-in, a connection to the Facebook servers is established and the plug-in is displayed on the page by a message to your browser. This will tell the Facebook server which of our pages you have visited. If you are logged in as a member of Facebook, Facebook will assign this information to your personal Facebook user account. When using the plug-in functions (eg clicking the "Like" button, submitting a comment), this information is also assigned to your Facebook account, which you can only prevent by logging out before using the plug-in.
If you do not want Facebook to assign the information collected directly to your Facebook profile, you must either log out of Facebook before visiting our website or block the loading of the Facebook plug-ins on our pages by using a "Facebook blocker" .
For more information on the collection and use of data by Facebook, your rights in this regard and options for protecting your privacy, see the Facebook data protection information: https://www.facebook.com/policy.php

Use of GoogleMaps
We use the function for embedding GoogleMaps maps from Google Inc. (1600 Amphitheater Parkway, Mountain View, CA 94043, USA; “Google”) on our website.
The function enables the visual display of geographic information and interactive maps. Google also collects, processes and uses data from visitors to the website when the pages in which GoogleMaps maps are integrated are accessed.
Your data may also be transmitted to the USA. Google has certified itself under the US-EU data protection agreement “Privacy Shield” and is thus obliged to comply with European data protection guidelines.
The processing takes place on the basis of Art. 6 Para. 1 lit.f GDPR from the legitimate interest in the needs-based and targeted design of our website.
You can find more information on the collection and use of data by Google in Google's privacy policy at https://www.google.com/privacypolicy.html. There you can also change your settings in the data protection center so that you can manage and protect the data processed by Google.


Affected rights and storage duration

Duration of storage
After the contract has been fully processed, the data is initially stored for the duration of the warranty period, then taking into account statutory, in particular tax and commercial retention periods, and then deleted after the deadline, unless you have consented to further processing and use.


Rights of the data subject
If the legal requirements are met, you have the following rights according to Art. 15 to 20 GDPR on: right to information, to correction, to deletion, to restriction of processing, to data portability.
In addition, according to Art. 21 Para. 1 GDPR, you have the right to object to processing based on Art. 6 Para. 1 f GDPR, as well as against processing for the purpose of direct mail.


Contact us on request. The contact details can be found in our imprint.

Right of appeal to the supervisory authority
According to Art. 77 GDPR, you have the right to complain to the supervisory authority if you are of the opinion that your personal data is not being processed lawfully.


Right to object
If the personal data processing listed here is based on our legitimate interest in accordance with Article 6 (1) (f) GDPR, you have the right to object to this processing at any time with effect for the future for reasons arising from your particular situation.
After the objection has been made, the processing of the data concerned will be terminated unless we can demonstrate compelling legitimate reasons for the processing that outweigh your interests, rights and freedoms, or if the processing serves to assert, exercise or defend legal claims.

If the personal data processing takes place for the purposes of direct advertising, you can object to this processing at any time by notifying us. After you have objected, we will stop processing the data concerned for the purpose of direct advertising.


last update: 19.11.2018